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Born in 1851, Bally is a Swiss luxury brand with a rich heritage in leather craftsmanship and a longstanding relationship to architecture, the arts and the environment. Today, under the creative direction of Simone Bellotti, the brand offers Swiss precision and relaxed elegance across ready-to-wear, shoes, leather goods and accessories.
The company is owned by JAB Holding Company, a privately held group focused on long term investments in companies with premium brands, attractive growth and strong cash flow dynamics.
History
Founded by Carl Franz Bally, what began as a family-run ribbon factory in Schönenwerd quickly became a pioneering global brand by the turn of the century as Bally industrialized its processes (1854), built infrastructure and services to support its employees, and expanded stores from Montevideo, Uruguay (1870) to Paris, France (1879).
Today, Bally continues to honor its timeless traditions, subscribing to the belief that quality speaks for itself. Even our most iconic shoes, like the men's formal Scribe, created by Carl Franz Bally's grandson Max Bally in celebration of the brand's 100-year anniversary in 1951, are still handmade in Switzerland, taking 240 artisanal techniques to complete.
Bally dares to be different, always designing with longevity in mind. Our team of multi-generational artisans based in Caslano, Switzerland, handcraft styles with consistency and care, embodying our dedicated approach to making shoes, accessories and ready-to-wear.
We engineer functional fashion that breaks boundaries. Whether it’s Reindeer boots, worn by Tenzing Norgay during the first-ever ascent of Mount Everest in 1953, technical Curling shoes worn by the Swiss Olympic team, or the use of AI and 3-D prototyping to inform our designs, we embrace a multitude of cutting-edge technologies to maximize our possibilities.
Inspired by modern architecture and the arts, we strive to design beautiful products with relevance and restraint. Using clean lines and a signature edge, our house signifiers, like the classic red-and-white Bally Stripe or the symmetrical 1851 hardware, grace our collections and have withstood the test of time.
Since the early 20th century, Bally has partnered with the world’s top creative talent, commissioning French illustrator Bernard Villemot to create globally-renowned advertising posters, or the leading architects of their time, like the late, legendary Corbusier, Karl Moser, Robert Mallet-Stevens and Andrée Putman. More recently, award-winning firm Casper Mueller Kneer Architects designed our Milan Bally Haus flagship concept in 2019.
Swiss in spirit, we are open-minded to the world. Equally at home in the city and in nature, our network represents the breadth and depth of our culture, from members of the Bally Collective who champion “The Art of Living Well” to environmental activists and mountaineers like Dawa Steven Sherpa and Jamling Norgay.Bally’s engagement with the arts, environment, and its heritage of shoemaking come together in the Bally Heleneum Lab. This new destination, set to open in late 2022, merges design, sustainability, innovation, and craftsmanship under one roof.
Through interactive exhibitions, educational activities and curated events, the Bally Heleneum Lab will offer a unique, integrated experience. Located in the historic lakeside Villa Heleneum, awarded to the Fondazione Bally by the City of Lugano Switzerland, the space will also feature collaborations with the Lugano Arte e Cultura (LAC) and the Università della Svizzera italiana (USI).
Born in the Swiss Alps, we are profoundly passionate about integrating nature into all that we do, from taking tangible action towards mountain preservation through the Bally Peak Outlook Foundation (established in 2020) to honoring the elements as a primary source of inspiration for our collections. Learn more about our approach to Sustainability and the Bally Peak Outlook Foundation, dedicated to protecting fragile alpine environments around the world.
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