Introducing the Spring/Summer 2024 campaign shot by Alasdair McLellan, showcasing the debut collection from Creative Director Simone Bellotti. Shot within a historic villa, the collection works in harmony with the gentle lines of the architecture, echoing the effortless precision marked out for SS24.​

Despite its location, the campaign setting is pared back in order to let the collection itself — a blend of clever tailoring, beautifully-made essentials and minimal accessories — provide the nuance. The result is an elevation of the everyday, with timeless pieces reimagined as contemporary cornerstones of a 21st century wardrobe.​

Creative Director: Simone Bellotti​
Art Director: Christopher Simmonds​
Photographer: Alasdair McLellan​
Stylist: Charlotte Collet​
Hair: Anthony Turner​
Make-up: Lucia Pica​
Casting: Ben Grimes​
Models: Claudia Ferrier, Lottie Morris, Maria Ermakova, Nazarit Machin, Will Woodward, Josef Ptacek, Gideon Adeniyi​